- promote the development of mangrove areas as a component of the National Greening Program of the DENR thereby benefiting the ecotourism industry;
- promote sustainable ecotourism to strengthen the potential of Boracay Tourism Industry that is consistent with the framework of environmental protection and management;
- support the vision of TDI and TYKI to collaborate with and support the program of the national and local government in the development, protection, and management of environment and natural resources.
Launched last July 28, activities included the signing of a tripartite Memorandum of Agreement among the DENR, LGU, and TDI, visit to the mangrove nursery, ceremonial planting og mangrove propagules, and lighting of lamp posts. The area currently being nursed for mangroves is in Sitio Lugotan, Barangay Manoc-Manoc, Boracay, Aklan and covers more or less one hectare.
62-year-old Mrs. De los Santos who has been a resident since birth is happy about the project. She said that the effort gives her hope that residents will again enjoy fresh air. “Lumiwanag na hindi kamukha nuon na madumi, walang pumupunta, and may hindi magandang amoy,” she said.
Roots for Boracay is seen as a trailblazer for other groups to emulate as they implement their corporate social responsibility projects.